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We are your marketing technology A-team. Our marketing technology experts can guide and empower you to make the most of your chosen platforms — and the data you’re collecting.

Is your marketing data house in order?

We can help you develop an intelligent data foundation, one designed to produce actionable insights for all your marketing campaigns.

We can review your system to make sure you’re:

  • Collecting responses for every customer interaction
  • Mapping the right data for your marketing needs
  • Managing statistically relevant control groups

By upholding good data management standards and bringing scattered pieces of data together to create a cohesive whole, we deliver a foundation for effective customer tracking and decision-making.

With our help, marketers are empowered to effectively use their data, opening up a new world of customer trend data and individual user data to help their businesses be more competitive.

Contact us to find out how our marketing technology team can help you optimize your data management.

Services

Optimize Your Marketing Technology Investment

Are you taking full advantage of the data and marketing platforms you have in place? Our team can optimize your marketing technology platforms and help you better navigate your systems, allowing you to focus on sending timely, targeted, relevant messages.

Shopping for marketing technology? We can help you choose the right solution for your business.

A few ways our team can help:

  • Integration of an ESP with any other system
  • Custom email preferences page
  • Personalized microsites
  • Consolidation of data from disparate systems into your marketing platform
  • Enablement of multichannel communications

Contact us to learn more about our data-driven approach to marketing campaigns.

What Is Your Data Is Trying to Tell You?

Are you overwhelmed by the volume, variety and velocity of data available to your marketing team? Wondering how to mine, analyze and take action on what you’re collecting?

We can help you quickly uncover the relevant patterns and trends in your data that you need to optimize your marketing efforts, delivering actionable insights right away while also helping you build toward the future.

Our business intelligence team can help you:

  • Analyze customer lifecycle marketing data across multichannel customer interactions to develop smart engagement strategies.
  • Map out the ideal customer journey to drive improved engagement, conversion rates and customer loyalty.
  • Tease out key performance indicators to drive your business forward and develop dashboards and reporting plans to keep you informed.

Contact us to find out what your data is trying to tell you.

Demand-Gen Strategy

An effective demand-generation strategy is critical for building and nurturing key prospect and customer relationships for the long term.

We understand all the factors that drive successful programs and can help you refine your approach.

Our team of marketing technology strategists can help you:

  • Create a plan and execute it effectively.
  • Avoid the most common pitfalls.
  • Leverage technology for maximum impact.

Contact us to find out how advances in marketing technology can maximize your marketing and sales strategy.

Partner Expertise

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We love helping our clients address complex and messy marketing technology challenges. Let’s work together to use these tools to build strong customer experiences and relationships with your brand.

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Stay in touch

(408) 648-1023

DataFinity Group
1500 Wyatt Dr., Suite 9
Santa Clara, CA 95054